Navigating through the Ling Car's website is a nightmare. It isn't necessarily that hard to find a car to lease because of the convenient tabs and listings on the left side of the page, but some may easily get confused or lost in the flashy pictures and silly advertisements. A navigation bar is on the top with tabs such as Cars and Vans, How it Works, About Ling, etc. The site certainly has the necessary information, but I cannot see this site being successful because of the unprofessional manner. With a few changes, I can see this site making enormous improvements in it's web design. I found many links straying the customer away from the main purpose of the site, some of which include irrelevant quizzes and advertisements.
The main weakness of the site is definitely it's unprofessional appearance. I see way too many “childish” pictures and fonts. The site is obviously not marketing kids, because kids don't dive, so I see no need for so many flashing pictures and fonts. Ultimately, the links do take the viewer where they want to go, you just need to get past the annoying distractions.
No comments:
Post a Comment