Ling Cars

I used Bullock's framework while reviewing my choice of a poorly designed website. I came across a site that is used to lease cars and I must say that it is in need of some serious renovation. Ling Cars offers cheap car leasings and contract hire options for business or personal use. The website may have all the necessary information (or too much..) and it certainly gets the point across. The organization of the site is horrendous and needs to be changed. Just looking at the page hurts my eyes and navigating the site seems to me like mission impossible.

The audience in this situation are the customers looking to lease a car. There is just about no way of knowing these customers on a “personal” level. This site is packed with colors, patterns, and words that everything just appears to be jumbled. A simple description and toning down the flashy appearance would probably benefit Mr.Ling.

As a webpage genre, this site needs to take the information and display it in a coherent manner and not have it look like a project done by a middle schooler. The information is organized to some extent, but simply searching for it can be a hassle. This site should be much more professional. It is important for the audience to be impressed with the professional aura of the site when the customers are making such important purchases.

The stance of this site is without a doubt informal, and certainly attempts to be persuasive. The site uses flashing pictures,colors etc to attract the attention of the customers, but the only result I can see here is an opposite effect. People who are looking to make such important purchases don't want to waste their time dealing with someone who is this unprofessional.

Finally, the media design I chose is a webpage. This site needs to get to the point and not be so tacky. Brief and to the point is all the buyers are looking for. The site certainly has it's share of pictures throughout it. Many of which seem to me to be extremely irrelevant.

http://www.lingscars.com/